1 44000265049 2020-08-14T10:25:23-04:00 44001212929 false Analytics Per Social Platform 3 2020-08-14T10:25:23-04:00 1 1 2020-01-20T16:07:42-05:00 0 0 Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.  Locating Your Campaign Analytics 1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name. 2. From here click the Analytics tab 3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the left hand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Platform Report.   4. After you click Platform Report, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over blog analytics. All Platform Reports will contain three main sections: Platform Performance Engagement Rate, Click-Through Rate, and TSV Followers by Post Platform Performance The graph listed under Platform Performance for blogs will contain three tabs that you can click on: Followers, Views, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date. Followers: This is the total number of unique monthly visitors (UMVs) for all of the blogs used within the Campaign at the time the post was published in the system. This information is pulled from Google Analytics.  Views: This is the total number of views/visits for all of the blog posts within the Campaign. This information is pulled from Google Analytics.  Clicks: This is the total number of times the shortener links provided in all of the blog posts within the Campaign have been clicked. This information is tracked from an internal tracking service. Comments: This is the total number of comments that were made on all of the blog posts within the Campaign. This information is tracked from the Creator's blog Connection in the system.  Shares: This is the total number of times all blog posts within the Campaign were shared. This information is tracked from the Creator's blog Connection in the system.  Engagement Rate, Click-Through Rate, and TSV Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV. Engagement Rate: For blogs, this metric is calculated by the following: Engagements / Google Analytics Page Views (found on export) Click Through Rate: For blogs, this metric is calculated by the following: Clicks / Google Analytics Page Views (found on export) TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. This metric is calculated by the following Total Spent (found on Overview tab) + (# of views * worth of a view) + (# of clicks * worth of a click) + (# of comments * worth of a comment) Followers By Post This last section will list metrics per each Creator's blog post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of blog followers, the total number of views their post received, the total number of times their post was shared, the total number of comments their post received, and the total number of clicks their post received (if there is a link in the post). <p data-identifyelement="443">Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. </p><p data-identifyelement="444"><strong>Locating Your Campaign Analytics</strong></p><p>1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.</p><p>2. From here click the <strong><em>Analytics</em></strong> tab</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086088915/original/f348QpBD-ynR2I8TRToiXu_eIv6K2L0hDg.jpg?1581346665" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086088915"></p><p>3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the left hand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on <strong><em>Platform Report</em></strong>.  </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086088973/original/LlfRZaZRzhouQ43XBOWdCOP8nB5AuUXpIQ.jpg?1581346670" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086088973"></p><p>4. After you click <strong><em>Platform Report</em></strong>, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over blog analytics.</p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><span style="color: rgb(0, 0, 0);"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043080847220/original/cMyinMDpdW2A5bcRjCkjM473pe3yfGdnZw.png?1579725791" style="width: auto;" class="fr-fil fr-dib" data-id="2043080847220"></span></p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p><p>All Platform Reports will contain three main sections:</p><ol data-identifyelement="483"><li>Platform Performance</li><li>Engagement Rate, Click-Through Rate, and TSV</li><li>Followers by Post</li></ol><p data-identifyelement="467"><strong>Platform Performance</strong></p><p data-identifyelement="469">The graph listed under Platform Performance for blogs will contain three tabs that you can click on: Followers, Views, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date.</p><ul data-identifyelement="495"><li><u>Followers</u>: This is the total number of unique monthly visitors (UMVs) for all of the blogs used within the Campaign at the time the post was published in the system. This information is pulled from Google Analytics. </li><li><u>Views</u>: This is the total number of views/visits for all of the blog posts within the Campaign. This information is pulled from Google Analytics. </li><li><u>Clicks</u>: This is the total number of times the shortener links provided in all of the blog posts within the Campaign have been clicked. This information is tracked from an internal tracking service.</li><li><u>Comments</u>: This is the total number of comments that were made on all of the blog posts within the Campaign. This information is tracked from the Creator's blog Connection in the system. </li><li><u>Shares</u>: This is the total number of times all blog posts within the Campaign were shared. This information is tracked from the Creator's blog Connection in the system. </li></ul><p data-identifyelement="476"><strong>Engagement Rate, Click-Through Rate, and TSV</strong></p><p data-identifyelement="478">Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV.</p><ul data-identifyelement="479"><li><u>Engagement Rate</u>: For blogs, this metric is calculated by the following:<ul data-identifyelement="482"><li>Engagements / Google Analytics Page Views (found on export)</li></ul></li><li><u>Click Through Rate</u>: For blogs, this metric is calculated by the following:<ul data-identifyelement="486"><li>Clicks / Google Analytics Page Views (found on export)</li></ul></li><li><u>TSV</u>: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. This metric is calculated by the following<ul data-identifyelement="490"><li>Total Spent (found on Overview tab) + (# of views * worth of a view) + (# of clicks * worth of a click) + (# of comments * worth of a comment)</li></ul></li></ul><p data-identifyelement="492"><strong>Followers By Post</strong></p><p data-identifyelement="494">This last section will list metrics per each Creator's blog post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of blog followers, the total number of views their post received, the total number of times their post was shared, the total number of comments their post received, and the total number of clicks their post received (if there is a link in the post).</p> 44001212929 61 44001877934 2020-09-14T15:46:43-04:00 2043044474784 6 2 0 0 Campaign Analytics - Platform Report For Blogs 2020-09-14T15:41:21-04:00 2043044474784 1 2020-01-21T10:39:13-05:00 0 0 Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.  Locating Your Campaign Analytics 1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name. 2. From here click the Analytics tab 3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Platform Report.   4. After you click Platform Report, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Facebook analytics. All Platform Reports will contain three main sections: Platform Performance Engagement Rate, Click-Through Rate, and TSV Followers by Post Platform Performance The graph listed under Platform Performance for Facebook will contain six tabs that you can click on: Followers, Views, Reactions, Shares, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date. Followers: This is the total number of followers for all of the Facebook pages used within the Campaign. This information is pulled from the Facebook API.  Views: This is the total number of impressions for all of the Facebook posts within the Campaign. This information is pulled from the Facebook API.  Reactions: This is the total number of likes and positive reactions (love, haha, wow) for all of the Facebook posts within the Campaign. This information is pulled from the Facebook API.  Shares: This is the total number of times the Facebook posts within this Campaign have been shared. This information is pulled from the Facebook API. Comments: This is the total number of comments for all of the Facebook posts within the Campaign. This information is pulled from the Facebook API.  Clicks: This is the total number of clicks anywhere on the post. This information is pulled from the Facebook API. Engagement Rate, Click-Through Rate, and TSV Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV. Engagement Rate: For Facebook (both sponsored and promoted posts), this metric is calculated by the following: Engagements (likes and positive reactions + comments + shares + clicks) / Impressions (Views) Click Through Rate: For Facebook (both sponsored and promoted posts), this metric is calculated by the following: Clicks / Impressions (Views) TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. Total Spent (found on Overview tab) + (# of likes and positive reactions * worth of a reaction) + (# of shares * worth of a share) + (# of comments * worth of a comment) + (# of clicks * worth of a click) Followers By Post This last section will list metrics per each Creator's Facebook post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Facebook followers, the total number of views their post received, the total number of likes and positive reactions their post received, the total number of shares their post received, the total number of comments their post received, and the total number of clicks their post received. A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue). A 0 shown here means there was a true number of zero for that metric reported. <p data-identifyelement="443">Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. </p><p data-identifyelement="444"><strong>Locating Your Campaign Analytics</strong></p><p>1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086090015/original/xAEunZUZ9PQl7FOsMUWz8bmyBZZ-3la9-Q.jpg?1581346823" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086090015"></p><p>2. From here click the <strong><em>Analytics</em></strong> tab</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086090060/original/I8kmU544trBZSPfT4TSnlv9ROY0YVKASoA.jpg?1581346829" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086090060"></p><p>3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on <strong><em>Platform Report</em></strong>.  </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086090101/original/4SsSdcqRFXyDuS9CJbxoqutXzPIDsOmgcQ.jpg?1581346835" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086090101"></p><p>4. After you click <strong><em>Platform Report</em></strong>, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Facebook analytics.</p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><span style="color: rgb(0, 0, 0);"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043080847319/original/xyhDkfbDMB-BwqFbfHi2UFV4QMcWw6nf_w.png?1579725818" style="width: auto;" class="fr-fil fr-dib" data-id="2043080847319"></span></p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p><p>All Platform Reports will contain three main sections:</p><ol data-identifyelement="483"><li>Platform Performance</li><li>Engagement Rate, Click-Through Rate, and TSV</li><li>Followers by Post</li></ol><p><strong>Platform Performance</strong></p><p>The graph listed under Platform Performance for Facebook will contain six tabs that you can click on: Followers, Views, Reactions, Shares, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date.</p><ul><li><u>Followers</u>: This is the total number of followers for all of the Facebook pages used within the Campaign. This information is pulled from the Facebook API. </li><li><u>Views</u>: This is the total number of impressions for all of the Facebook posts within the Campaign. This information is pulled from the Facebook API. </li><li><u>Reactions</u>: This is the total number of likes and positive reactions (love, haha, wow) for all of the Facebook posts within the Campaign. This information is pulled from the Facebook API. </li><li><u>Shares</u>: This is the total number of times the Facebook posts within this Campaign have been shared. This information is pulled from the Facebook API.</li><li><u>Comments</u>: This is the total number of comments for all of the Facebook posts within the Campaign. This information is pulled from the Facebook API. </li><li><u>Clicks</u>: This is the total number of clicks anywhere on the post. This information is pulled from the Facebook API.</li></ul><p><strong>Engagement Rate, Click-Through Rate, and TSV</strong></p><p>Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV.</p><ul><li><u>Engagement Rate</u>: For Facebook (both sponsored and promoted posts), this metric is calculated by the following:<ul><li>Engagements (likes and positive reactions + comments + shares + clicks) / Impressions (Views)</li></ul></li><li><u>Click Through Rate</u>: For Facebook (both sponsored and promoted posts), this metric is calculated by the following:<ul><li>Clicks / Impressions (Views)</li></ul></li><li><u>TSV</u>: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements.<ul><li>Total Spent (found on Overview tab) + (# of likes and positive reactions * worth of a reaction) + (# of shares * worth of a share) + (# of comments * worth of a comment) + (# of clicks * worth of a click)</li></ul></li></ul><p><strong>Followers By Post</strong></p><p>This last section will list metrics per each Creator's Facebook post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Facebook followers, the total number of views their post received, the total number of likes and positive reactions their post received, the total number of shares their post received, the total number of comments their post received, and the total number of clicks their post received.</p><p>A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue).</p><p>A 0 shown here means there was a true number of zero for that metric reported.</p><p><br></p><p data-identifyelement="579" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p> 44001212929 48 44001878316 2020-09-14T15:42:53-04:00 2043044474784 7 2 0 0 Campaign Analytics - Platform Report For Facebook 2020-09-14T15:42:53-04:00 2043044474784 1 2020-01-21T12:30:44-05:00 0 0 Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.  Locating Your Campaign Analytics 1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.  2. From here click the Analytics tab. 3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Platform Report.   4. After you click Platform Report, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Instagram analytics. All Platform Reports will contain three main sections:  Platform Performance Engagement Rate, Click-Through Rate, and TSV Followers by Post Platform Performance The graph listed under Platform Performance for Instagram will contain five tabs that you can click on: Followers, Views, Likes, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date. Followers: This is the total number of followers for all of the Instagram accounts used within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them. Views: This is the total number of impressions for all of the Instagram posts within the Campaign. This information is pulled from the Instagram API. For Instagram, we have the capability to gather impressions only if:  The Creator has an Instagram Business or Creator account prior to the Creator creating a post and prior to them publishing their post in the system. The Creator has a Facebook Page prior to the Creator creating a post and prior to them publishing their post in the system. The Creator's Business or Creator Instagram account and Facebook Page have been attached to each-other (this is done through their Instagram settings) prior to the Creator creating a post. The Creator's Business or Creator Instagram account and Facebook Page have been added as Connections in the system prior to the Creator creating a post and prior to them publishing their post in the system. The Creator has authorized us with the permissions to get the Instagram impression data (this is a step they select when adding their Connection to the system) prior to the Creator creating a post and prior to them publishing their post in the system. Likes: This is the total number of likes for all of the Instagram posts within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them. Comments: This is the total number of comments for all of the Instagram posts within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them. Clicks: This is the total number of times the shortener links provided in all the Instagram posts within the Campaign have been clicked. This information is pulled from an internal tracking service. (although links typically can't be clicked within Instagram posts, it will count as a click if someone copies and pastes the shortener link provided within the post to navigate to the url). Engagement Rate, Click-Through Rate, and TSV Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV. Engagement Rate: For Instagram, this metric is calculated by the following: For non-promoted posts, Engagements (likes + comments + clicks) / Followers. For promoted posts, Engagements (likes + comments + clicks) / Impressions.  To combine organic and sponsored posts into one Engagement Rate, Engagements (likes + comments + clicks) / (Reach + Promoted Impressions). Click Through Rate: For Instagram, this metric is calculated by the following: For non-promoted posts, Clicks / Followers  For promoted posts, Clicks / Impressions (Views) TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. Total Spent (found on Overview tab) + (# of likes * worth of a like) + (# of comments * worth of a comment) + (# of clicks * worth of a click) Followers By Post This last section will list metrics per each Creator's Instagram post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Instagram followers, the total number of views their post received, the total number of likes their post received, the total number of comments their post received, and the total number of clicks their post received (if there is a link in the post).  A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue). A 0 shown here means there was a true number of zero for that metric reported. <p data-identifyelement="443">Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. </p><p data-identifyelement="444"><strong>Locating Your Campaign Analytics</strong></p><p data-identifyelement="446">1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name. </p><p data-identifyelement="446">2. From here click the <strong><em>Analytics</em></strong> tab.</p><p data-identifyelement="446"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086091116/original/4lp5BI9hPFaybnM2x4I9KX4gIDW6MK2zng.jpg?1581346967" style="width: auto;" class="fr-fil fr-dib" data-id="2043086091116"></p><p data-identifyelement="468">3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on <strong><em>Platform Report</em></strong>.  </p><p data-identifyelement="471"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086091695/original/LQjA9NW1iPHZ_0ahZyeG8do6uYhCBycarQ.jpg?1581347060" style="width: auto;" class="fr-fil fr-dib" data-id="2043086091695"></p><p data-identifyelement="466">4. After you click <strong><em>Platform Report</em></strong>, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Instagram analytics.</p><p data-identifyelement="469" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><span style="color: rgb(0, 0, 0);"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043080847368/original/ZfpwEapalZZU4nhbHnsuup5M0YfXEae_Cw.png?1579725835" style="width: auto;" class="fr-fil fr-dib" data-id="2043080847368"></span></p><p data-identifyelement="469" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p><p data-identifyelement="472">All Platform Reports will contain three main sections: </p><ol data-identifyelement="473"><li>Platform Performance</li><li>Engagement Rate, Click-Through Rate, and TSV</li><li>Followers by Post</li></ol><p data-identifyelement="477"><strong>Platform Performance</strong></p><p data-identifyelement="479">The graph listed under Platform Performance for Instagram will contain five tabs that you can click on: Followers, Views, Likes, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date.</p><ul data-identifyelement="480" style="box-sizing: border-box; margin-bottom: 4px; margin-left: 0px; padding: 0px 0px 0px 40px; line-height: 17px; list-style: disc;"><li><u>Followers</u>: This is the total number of followers for all of the Instagram accounts used within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them.</li><li><u>Views</u>: This is the total number of impressions for all of the Instagram posts within the Campaign. This information is pulled from the Instagram API. For Instagram, we have the capability to gather impressions only if: <ul data-identifyelement="485"><li data-identifyelement="485">The Creator has an Instagram Business or Creator account <strong data-identifyelement="490">prior</strong> to the Creator creating a post and <strong>prior</strong> to them publishing their post in the system.</li><li data-identifyelement="486">The Creator has a Facebook Page <strong data-identifyelement="490">prior</strong> to the Creator creating a post and <strong>prior</strong> to them publishing their post in the system.</li><li data-identifyelement="488" dir="ltr">The Creator's Business or Creator Instagram account and Facebook Page have been attached to each-other (this is done through their Instagram settings) <strong data-identifyelement="490">prior</strong> to the Creator creating a post.</li><li data-identifyelement="489">The Creator's Business or Creator Instagram account and Facebook Page have been added as Connections in the system <strong data-identifyelement="490">prior</strong> to the Creator creating a post and <strong>prior</strong> to them publishing their post in the system.</li><li data-identifyelement="492">The Creator has authorized us with the permissions to get the Instagram impression data (this is a step they select when adding their Connection to the system) <strong data-identifyelement="490">prior</strong> to the Creator creating a post and <strong>prior</strong> to them publishing their post in the system.</li></ul></li><li><u>Likes</u>: This is the total number of likes for all of the Instagram posts within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them.</li><li><u>Comments</u>: This is the total number of comments for all of the Instagram posts within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them.</li><li><u>Clicks</u>: This is the total number of times the shortener links provided in all the Instagram posts within the Campaign have been clicked. This information is pulled from an internal tracking service. (although links typically can't be clicked within Instagram posts, it will count as a click if someone copies and pastes the shortener link provided within the post to navigate to the url).</li></ul><p data-identifyelement="497"><strong>Engagement Rate, Click-Through Rate, and TSV</strong></p><p data-identifyelement="499">Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV.</p><ul data-identifyelement="500"><li><u>Engagement Rate</u>: For Instagram, this metric is calculated by the following:<ul data-identifyelement="503"><li>For non-promoted posts, Engagements (likes + comments + clicks) / Followers.</li><li>For promoted posts, Engagements (likes + comments + clicks) / Impressions. </li><li>To combine organic and sponsored posts into one Engagement Rate, Engagements (likes + comments + clicks) / (Reach + Promoted Impressions).</li></ul></li><li><u>Click Through Rate</u>: For Instagram, this metric is calculated by the following:<ul data-identifyelement="509"><li>For non-promoted posts, Clicks / Followers </li><li>For promoted posts, Clicks / Impressions (Views)</li></ul></li><li><u>TSV</u>: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements.<ul data-identifyelement="514"><li>Total Spent (found on Overview tab) + (# of likes * worth of a like) + (# of comments * worth of a comment) + (# of clicks * worth of a click)</li></ul></li></ul><p data-identifyelement="516"><strong>Followers By Post</strong></p><p data-identifyelement="518">This last section will list metrics per each Creator's Instagram post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Instagram followers, the total number of views their post received, the total number of likes their post received, the total number of comments their post received, and the total number of clicks their post received (if there is a link in the post). </p><p data-identifyelement="519">A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue).</p><p data-identifyelement="520">A 0 shown here means there was a true number of zero for that metric reported.</p><p data-identifyelement="521" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p> 44001212929 89 44001878345 2021-02-19T09:00:59-05:00 2043044474784 8 2 0 0 Campaign Analytics - Platform Report For Instagram 2020-12-04T16:58:42-05:00 2043044474784 1 2020-01-22T10:43:17-05:00 0 0 Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.  Locating Your Campaign Analytics 1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.  2. From here click the Analytics tab. 3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Platform Report.   4. After you click Platform Report, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Instagram Stories analytics. All Platform Reports will contain three main sections:  Platform Performance Engagement Rate, Click-Through Rate, and TSV Followers by Post Platform Performance The graph listed under Platform Performance for Instagram Stories will contain four tabs that you can click on: Followers, Views, Replies, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date. Followers: This is the total number of followers for all of the Instagram accounts used within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them. Views: This is the total number of impressions for all of the Instagram Stories within the Campaign. This information is reported by the Creator. Replies: This is the total number of replies for all of the Instagram Stories within the Campaign. This information is reported by the Creator. Clicks: This is the total number of clicks for all the Instagram Stories within the Campaign. This information is reported by the Creator. Engagement Rate, Click-Through Rate, and TSV Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV. Engagement Rate: For Instagram, this metric is calculated by the following: For non-promoted posts, Engagements (replies + shares + tap-backs + clicks) / Followers. Click Through Rate: For Instagram, this metric is calculated by the following: For non-promoted posts, Clicks / Followers  TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. Total Spent (found on Overview tab) + (# of replies * worth of a comment) + (# of clicks * worth of a click) Followers By Post This last section will list metrics per each Creator's Instagram post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Instagram followers, the total number of views their post received, the total number of shares their post received, the total number of replies their post received, and the total number of clicks their post received. Shares and replies will only show here if the Creators have manually reported them when they submitted their content.  <p>Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. </p><p><strong>Locating Your Campaign Analytics</strong></p><p>1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name. </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086092769/original/w0AKmnJhC8-JyhS_D9hSHudzplV2ZeZ6ew.jpg?1581347185" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086092769"></p><p>2. From here click the <strong><em>Analytics</em></strong> tab.</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086092907/original/ZbrveqJsa2nQ1TwgaikWloFAswKTDjYuVQ.jpg?1581347212" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086092907"></p><p>3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on <strong><em>Platform Report</em></strong>.  </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086092969/original/qhse9p3AIFjW9itMn0FJdNTXoFQjW-UKnw.jpg?1581347222" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086092969"></p><p>4. After you click <strong><em>Platform Report</em></strong>, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Instagram Stories analytics.</p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><span style="color: rgb(0, 0, 0);"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043080847452/original/No7hPUX1daNQ_b79F78neVMJv23DJpiKIw.png?1579725855" style="width: auto;" class="fr-fil fr-dib" data-id="2043080847452"></span></p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p><p>All Platform Reports will contain three main sections: </p><ol><li>Platform Performance</li><li>Engagement Rate, Click-Through Rate, and TSV</li><li>Followers by Post</li></ol><p><strong>Platform Performance</strong></p><p>The graph listed under Platform Performance for Instagram Stories will contain four tabs that you can click on: Followers, Views, Replies, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date.</p><ul><li><u>Followers</u>: This is the total number of followers for all of the Instagram accounts used within the Campaign. This information is pulled from the Instagram API, but we are only able to gather this if the Creator has a Creator or Business account with them.</li><li><u>Views</u>: This is the total number of impressions for all of the Instagram Stories within the Campaign. This information is reported by the Creator.</li><li><u>Replies</u>: This is the total number of replies for all of the Instagram Stories within the Campaign. This information is reported by the Creator.</li><li><u>Clicks</u>: This is the total number of clicks for all the Instagram Stories within the Campaign. This information is reported by the Creator.</li></ul><p><strong>Engagement Rate, Click-Through Rate, and TSV</strong></p><p>Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV.</p><ul><li><u>Engagement Rate</u>: For Instagram, this metric is calculated by the following:<ul><li>For non-promoted posts, Engagements (replies + shares + tap-backs + clicks) / Followers.</li></ul></li><li><u>Click Through Rate</u>: For Instagram, this metric is calculated by the following:<ul><li>For non-promoted posts, Clicks / Followers </li></ul></li><li><u>TSV</u>: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements.<ul><li>Total Spent (found on Overview tab) + (# of replies * worth of a comment) + (# of clicks * worth of a click)</li></ul></li></ul><p><strong>Followers By Post</strong></p><p>This last section will list metrics per each Creator's Instagram post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Instagram followers, the total number of views their post received, the total number of shares their post received, the total number of replies their post received, and the total number of clicks their post received. Shares and replies will only show here if the Creators have manually reported them when they submitted their content. </p> 44001212929 51 44001879954 2020-09-14T15:54:35-04:00 2043044474784 9 2 0 0 Campaign Analytics - Platform Report For Instagram Stories 2020-09-14T15:54:35-04:00 2043044474784 1 2020-01-21T16:15:43-05:00 0 0 Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.  Locating Your Campaign Analytics 1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name. 2. From here click the Analytics tab. 3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Platform Report.   4. After you click Platform Report, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Pinterest analytics. All Platform Reports will contain three main sections:  Platform Performance Engagement Rate, Click-Through Rate, and TSV Followers by Post Platform Performance The graph listed under Platform Performance for Pinterest will contain five tabs that you can click on: Followers, Views, Repins, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date. Followers: This is the total number of followers for all of the Pinterest accounts used within the Campaign. This information is pulled from the Pinterest API.  Views: This is the total number of impressions for all of the Pinterest posts within the Campaign. This information is pulled from the Pinterest API.  Repins: This is the total number of re-pins for all of the Pinterest posts within the Campaign. This information is pulled from the Pinterest API Comments: This is the total number of comments for all of the Pinterest posts within the Campaign. This information is pulled from the Pinterest API.  Clicks: This is the total number of click-throughs (when a pin gets clicked out to what it links to) for all of the Pinterest posts within the Campaign. This information is pulled from Pinterest API. Engagement Rate, Click-Through Rate, and TSV Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV. Engagement Rate: For Pinterest, this metric is calculated by the following: Engagements (comments + repins (re-pins) + close-ups (click to expand) + clicks) / Followers. Click Through Rate: For Pinterest, this metric is calculated by the following: Clicks / Followers TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. Total Spent (found on Overview tab) + (#of views * worth of a view) + (# of repins * worth of a share) + (# of comments * worth of a comment) + (# of clicks * worth of a click) Followers By Post This last section will list metrics per each Creator's Twitter post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Pinterest followers, the total number of views their post received, the total number of repins their post received, the total number of comments their post received, and the total number of clicks their post received. <p>Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. </p><p><strong>Locating Your Campaign Analytics</strong></p><p>1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086093507/original/PZ1wZwVenJKdH7u1nJqFhGSY23vgoARUyg.jpg?1581347303" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086093507"></p><p>2. From here click the <strong><em>Analytics</em></strong> tab.</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086093582/original/FI08uAf-c5z2O84ovuWOx8EQCxjc0P2KTQ.jpg?1581347312" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086093582"></p><p>3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on <strong><em>Platform Report</em></strong>.  </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086093619/original/Hu6naT7bYeKJYiuT9jpazhexs6wgEirpcw.jpg?1581347319" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086093619"></p><p>4. After you click <strong><em>Platform Report</em></strong>, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Pinterest analytics.</p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><span style="color: rgb(0, 0, 0);"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043080847527/original/-vh0E9BPoOqK-p7mvTZaeoSC76MBofEr-w.png?1579725873" style="width: auto;" class="fr-fil fr-dib" data-id="2043080847527"></span></p><p data-identifyelement="480" style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p><p>All Platform Reports will contain three main sections: </p><ol><li>Platform Performance</li><li>Engagement Rate, Click-Through Rate, and TSV</li><li>Followers by Post</li></ol><p>Platform Performance</p><p>The graph listed under Platform Performance for Pinterest will contain five tabs that you can click on: Followers, Views, Repins, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date.</p><ul><li><u>Followers</u>: This is the total number of followers for all of the Pinterest accounts used within the Campaign. This information is pulled from the Pinterest API. </li><li><u>Views</u>: This is the total number of impressions for all of the Pinterest posts within the Campaign. This information is pulled from the Pinterest API. </li><li><u>Repins</u>: This is the total number of re-pins for all of the Pinterest posts within the Campaign. This information is pulled from the Pinterest API</li><li><u>Comments</u>: This is the total number of comments for all of the Pinterest posts within the Campaign. This information is pulled from the Pinterest API. </li><li><u>Clicks</u>: This is the total number of click-throughs (when a pin gets clicked out to what it links to) for all of the Pinterest posts within the Campaign. This information is pulled from Pinterest API.</li></ul><p><strong>Engagement Rate, Click-Through Rate, and TSV</strong></p><p>Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV.</p><ul><li><u>Engagement Rate</u>: For Pinterest, this metric is calculated by the following:<ul><li>Engagements (comments + repins (re-pins) + close-ups (click to expand) + clicks) / Followers.</li></ul></li><li><u>Click Through Rate</u>: For Pinterest, this metric is calculated by the following:<ul><li>Clicks / Followers</li></ul></li><li><u>TSV</u>: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements.<ul><li>Total Spent (found on Overview tab) + (#of views * worth of a view) + (# of repins * worth of a share) + (# of comments * worth of a comment) + (# of clicks * worth of a click)</li></ul></li></ul><p><strong>Followers By Post</strong></p><p>This last section will list metrics per each Creator's Twitter post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Pinterest followers, the total number of views their post received, the total number of repins their post received, the total number of comments their post received, and the total number of clicks their post received.</p><div data-identifyelement="573" style='box-sizing: border-box; word-break: normal; overflow-wrap: break-word; font-size: 13px; line-height: 18px; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></div> 44001212929 37 44001878381 2020-09-14T15:49:17-04:00 2043044474784 10 2 0 0 Campaign Analytics - Platform Report For Pinterest 2020-09-14T15:49:17-04:00 2043044474784 1 2020-01-21T15:40:54-05:00 0 0 Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.  Locating Your Campaign Analytics 1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.  2. From here click the Analytics tab.  3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Platform Report.    4. After you click Platform Report, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Twitter analytics. All Platform Reports will contain three main sections:  Platform Performance Engagement Rate, Click-Through Rate, and TSV Followers by Post Platform Performance The graph listed under Platform Performance for Twitter will contain four tabs that you can click on: Followers, Favorites, Retweets, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date. Followers: This is the total number of followers for all of the Twitter accounts used within the Campaign. This information is pulled from the Twitter API. Favorites: This is the total number of likes for all of the Twitter posts within the Campaign. This information is pulled from the Twitter API. Retweets: This is the total number of comments for all of the Twitter posts within the Campaign. This information is pulled from the Twitter API.  Clicks: This is the total number of times the shortener links provided in all the Twitter posts within the Campaign have been clicked. This information is pulled from an internal tracking service.  Engagement Rate, Click-Through Rate, and TSV Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV. Engagement Rate: For Twitter, this metric is calculated by the following: Engagements (favorites + retweets + clicks) / Followers. Click Through Rate: For Twitter, this metric is calculated by the following: Clicks / Followers  TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. Total Spent (found on Overview tab) + (# of favorites * worth of favorite) + (# of retweets * worth of retweet) + (# of clicks * worth of click)  Followers By Post This last section will list metrics per each Creator's Twitter post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Twitter followers, the total number of favorites their post received, the total number of retweets their post received, and the total number of clicks their post received (if there is a link in the post). A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue). A 0 shown here means there was a true number of zero for that metric reported. <p>Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. </p><p><strong>Locating Your Campaign Analytics</strong></p><p>1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name. </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086094693/original/wMI7diLNTu5UukQKg4g3faHrWJBfVtLNPg.jpg?1581347478" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086094693"></p><p>2. From here click the <strong><em>Analytics</em></strong> tab. </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086094737/original/pHTRxfnUF_ND130Zzp3-zXAm8XHN6Wf1Nw.jpg?1581347484" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086094737"></p><p>3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on <strong><em>Platform Report</em></strong>.   </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086094762/original/EVqQzBX2ERWj86C-XdH-O5tz5CkwQ4RQHw.jpg?1581347488" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086094762"></p><p>4. After you click <strong><em>Platform Report</em></strong>, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over Twitter analytics.</p><p style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><span style="color: rgb(0, 0, 0);"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043080847622/original/CiOlC5xWQXEti1ROp4qoKMtJDcbBHO17Dg.png?1579725899" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043080847622"></span></p><p style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p><p>All Platform Reports will contain three main sections: </p><ol><li>Platform Performance</li><li>Engagement Rate, Click-Through Rate, and TSV</li><li>Followers by Post</li></ol><p><strong>Platform Performance</strong></p><p>The graph listed under Platform Performance for Twitter will contain four tabs that you can click on: Followers, Favorites, Retweets, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date.</p><ul><li><u>Followers</u>: This is the total number of followers for all of the Twitter accounts used within the Campaign. This information is pulled from the Twitter API.</li><li><u>Favorites</u>: This is the total number of likes for all of the Twitter posts within the Campaign. This information is pulled from the Twitter API.</li><li><u>Retweets</u>: This is the total number of comments for all of the Twitter posts within the Campaign. This information is pulled from the Twitter API. </li><li><u>Clicks</u>: This is the total number of times the shortener links provided in all the Twitter posts within the Campaign have been clicked. This information is pulled from an internal tracking service. </li></ul><p><strong>Engagement Rate, Click-Through Rate, and TSV</strong></p><p>Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV.</p><ul><li>Engagement Rate: For Twitter, this metric is calculated by the following:<ul><li>Engagements (favorites + retweets + clicks) / Followers.</li></ul></li><li>Click Through Rate: For Twitter, this metric is calculated by the following:<ul><li>Clicks / Followers </li></ul></li><li>TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements.<ul><li>Total Spent (found on Overview tab) + (# of favorites * worth of favorite) + (# of retweets * worth of retweet) + (# of clicks * worth of click)<strong> </strong></li></ul></li></ul><p><strong>Followers By Post</strong></p><p>This last section will list metrics per each Creator's Twitter post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of Twitter followers, the total number of favorites their post received, the total number of retweets their post received, and the total number of clicks their post received (if there is a link in the post).</p><p>A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue).</p><p>A 0 shown here means there was a true number of zero for that metric reported.</p> 44001212929 33 44001878373 2020-09-14T15:50:42-04:00 2043044474784 11 2 0 0 Campaign Analytics - Platform Report For Twitter 2020-09-14T15:50:42-04:00 2043044474784 1 2020-01-22T11:39:43-05:00 0 0 Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.  Locating Your Campaign Analytics 1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.  2. From here click the Analytics tab.  3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the left hand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Platform Report.    4. After you click Platform Report, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over YouTube analytics. All Platform Reports will contain three main sections:  Platform Performance Engagement Rate, Click-Through Rate, and TSV Followers by Post Platform Performance The graph listed under Platform Performance for YouTube will contain six tabs that you can click on: Followers, Views, Likes, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date. Followers: This is the total number of followers for all of the YouTube channels used within the Campaign. This information is pulled from the YouTube API. Views: This is the total number of views for all of the YouTube posts within the Campaign. This information is pulled from the YouTube API.  Likes: This is the total number of likes for all of the YouTube posts within the Campaign. This information is pulled from the YouTube API. Comments: This is the total number of comments for all of the YouTube posts within the Campaign. This information is pulled from the YouTube API.  Clicks: This is the total number of times the shortener links provided in all the YouTube posts within the Campaign have been clicked. This information is pulled from an internal tracking service.  Engagement Rate, Click-Through Rate, and TSV Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV. Engagement Rate: For YouTube, this metric is calculated by the following: Engagements (likes + comments + clicks) / Followers. Click Through Rate: For YouTube, this metric is calculated by the following: Clicks / Followers  TSV: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements. Total Spent (found on Overview tab) + (# of views * worth of a view) + (# of clicks * worth of a click) + (# of comments * worth of a comment) + (# of likes * worth of a like)  Followers By Post This last section will list metrics per each Creator's YouTube post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of YouTube followers, the total number of views their post received, the total number of likes their post received, the total number of comments their post received, and the total number of clicks their post received (if there is a link in the post). A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue). A 0 shown here means there was a true number of zero for that metric reported. <p>Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Platform Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. </p><p><strong>Locating Your Campaign Analytics</strong></p><p>1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name. </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086095132/original/5iotlXXm9B6rrxNoUfvn2WTsOJ9yAQnZxQ.jpg?1581347539" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086095132"></p><p>2. From here click the <strong><em>Analytics</em></strong> tab. </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086095211/original/mtyyOIGQul4w2p5s41rZ-aoWH8Hqyd0ZCQ.jpg?1581347552" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086095211"></p><p>3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the left hand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on <strong><em>Platform Report</em></strong>.   </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043086095250/original/GRnFVrK9i_N42ZOohbQBExG5Dsz_RYAibQ.jpg?1581347557" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043086095250"></p><p>4. After you click <strong><em>Platform Report</em></strong>, a new section will open up showing you the subsets of the Platform Report Tab. These will vary depending upon the social channels you selected when creating Projects for your Campaign. You will need to click each one individually in order to view the information on that particular tab. In this article, we will be going over YouTube analytics.</p><p style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043080846331/original/3WxjK_lkb2Mk9kJlJrnVgmeO0bzmnhjAsA.png?1579725531" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043080846331"></p><p style='box-sizing: border-box; margin-bottom: 0px; margin-left: 0px; font-size: 13px; line-height: 18px; word-break: normal; overflow-wrap: break-word; color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-weight: 400; text-align: start; text-indent: 0px;'><br></p><p>All Platform Reports will contain three main sections: </p><ol><li>Platform Performance</li><li>Engagement Rate, Click-Through Rate, and TSV</li><li>Followers by Post</li></ol><p><strong>Platform Performance</strong></p><p>The graph listed under Platform Performance for YouTube will contain six tabs that you can click on: Followers, Views, Likes, Comments, and Clicks. Mousing over a particular data point on each graph will give you the details for that specific date.</p><ul><li><u>Followers</u>: This is the total number of followers for all of the YouTube channels used within the Campaign. This information is pulled from the YouTube API.</li><li><u>Views</u>: This is the total number of views for all of the YouTube posts within the Campaign. This information is pulled from the YouTube API. </li><li><u>Likes</u>: This is the total number of likes for all of the YouTube posts within the Campaign. This information is pulled from the YouTube API.</li><li><u>Comments</u>: This is the total number of comments for all of the YouTube posts within the Campaign. This information is pulled from the YouTube API. </li><li><u>Clicks</u>: This is the total number of times the shortener links provided in all the YouTube posts within the Campaign have been clicked. This information is pulled from an internal tracking service. </li></ul><p><strong>Engagement Rate, Click-Through Rate, and TSV</strong></p><p>Below the Platform Performance Graph, you will find the total Engagement Rate, Click-Through Rate, and TSV.</p><ul><li><u>Engagement Rate</u>: For YouTube, this metric is calculated by the following:<ul><li>Engagements (likes + comments + clicks) / Followers.</li></ul></li><li><u>Click Through Rate</u>: For YouTube, this metric is calculated by the following:<ul><li>Clicks / Followers </li></ul></li><li><u>TSV</u>: Total Social Value. This is the value that the Campaign delivered. TSV is determined by data pulled from Unity Workflow - the amount paid for all pieces of content plus the earned content based on Engagements.<ul><li>Total Spent (found on Overview tab) + (# of views * worth of a view) + (# of clicks * worth of a click) + (# of comments * worth of a comment) + (# of likes * worth of a like) </li></ul></li></ul><p><strong>Followers By Post</strong></p><p>This last section will list metrics per each Creator's YouTube post. Here you will see each Creator that made a post, the date their post was published in the system, their total number of YouTube followers, the total number of views their post received, the total number of likes their post received, the total number of comments their post received, and the total number of clicks their post received (if there is a link in the post).</p><p>A -- shown here means the API returned no information when the metric was requested (this could be because the Connection was disconnected or there was an account permission issue).</p><p>A 0 shown here means there was a true number of zero for that metric reported.</p> 44001212929 44 44001880040 2020-09-14T15:55:03-04:00 2043044474784 12 2 0 0 Campaign Analytics - Platform Report For YouTube 2020-09-14T15:52:13-04:00 2043044474784