1 44000811192 2019-04-24T10:18:00-04:00 44000999845 false Promoting Posts 9 2020-12-09T11:44:55-05:00 1 1 2019-04-24T13:36:43-04:00 0 0 What Are Promoted Posts? You can think of Promoted Posts as the native ads or sponsored content of the social media world. Native advertising is advertising that matches the form or function of the content on the site or media on which it appears, according to the Native Advertising Institute. For example, sponsored content that appears on the “NY Times” website looks like other articles or blog posts on the “Times'” site. A Promoted Post on Facebook looks just like any other post that might appear in a person’s newsfeed. Per the FTC’s guidelines, a promoted post should be labeled as “sponsored,” so that people can quickly tell that it’s an ad, even though it looks like other posts on their newsfeed. <div rel="clipboard_data"><p><strong>What Are Promoted Posts?</strong></p><p>You can think of Promoted Posts as the native ads or sponsored content of the social media world. Native advertising is advertising that matches the form or function of the content on the site or media on which it appears, according to the Native Advertising Institute. For example, sponsored content that appears on the “NY Times” website looks like other articles or blog posts on the “Times'” site.</p><p>A Promoted Post on Facebook looks just like any other post that might appear in a person’s newsfeed. Per the FTC’s guidelines, a promoted post should be labeled as “sponsored,” so that people can quickly tell that it’s an ad, even though it looks like other posts on their newsfeed.</p></div><p><br></p> 44000999845 126 44001434308 2020-09-14T10:38:46-04:00 2043019438418 1 2 0 0 What Are Promoted Posts? 2020-09-14T10:38:47-04:00 2043019438418 1 2020-02-17T15:30:36-05:00 0 0 After your Campaigns have produced content, you will be able to promote individual pieces of content using Promoted Posts. Each piece of content can be set to match specific targeting or you can create one target set for multiple pieces of content. 1. Select the name of the Campaign where you have completed Offers with promotable content.  2. Once on the Campaign Dashboard, navigate to your Completed tab. 3. On the Completed tab you will see all of the content that has been created and published for this Campaign. The green promotable icon next to the Creator's name indicates that the Creator has given access to promote their content on their behalf. If you do not see this icon, you can request access from the Creator on their Profile. 4. Once you have selected the piece of content you would like to promote, select theicon and then click Promote Post. 5. From here, you will need to create your Promotion Campaign. To do this select, Create a new Campaign.  6. When setting up your Campaign, there are a few elements you will need to provide. Below you will find a brief description of each of these elements. New Campaign Name - This will be the name used to identify this particular Campaign. We would suggest you use the originating Campaign name under your Unity Workflow tab.  New Campaign Strategy- Campaign Strategies are similar to the KPI's for your Campaign. You can choose between Traffic, Engagements or Video Views (if applicable). Traffic can be broken down by Impressions, Link Clicks or Daily Unique Reach.  Engagement can be broken down by Post Engagement or Daily Unique Reach.  Video Views   New Ad Set Name - Ad Sets contain all of the details for your Campaign. Budget, targeting, and placement (Facebook or Instagram) will all be set at the Ad Set level. We would suggest using the same name as your Ad Campaign and then adding a few details such as the placement or the strategy.  After you have finished adding your elements, select Continue. 7. You will now be taken to the Promoted Posts tab on your left-hand navigation, where you will finish Creating your Campaign. Verify that your elements are correct and then select Next: Configure Ad Set. 8. On the next page, you will need to set your Budget, Dates and Audience.  Budget - Depending on the nature of your Ad Campaigns, we recommend a minimum budget of $2,500 for each individual Ad Set. While splitting budgets across several Ad Campaigns can deliver better rates per result, doing so with small budgets exhausts resources and creates campaigns with extremely small payouts, meaning there is a chance they could perform erratically. Dates - When setting your Start and End Dates, we recommend giving your Campaign at least two weeks from the Start Date. Due to the nature of programmatic bidding platforms, any factor that narrows the opportunity for an Ad to be delivered makes the placement of that ad more expensive. This includes limited flight times, which is why we recommend a two week minimum run time for your ad sets. Ideally 4+ weeks would be enough time to deliver the best, most efficient results. Please note, Ads will run 6 AM to 11 PM in the viewer's time zone. Audience - When setting your Audience, you can be as granular as you would like to ensure you are targeting the correct Audience for your posts. Our Audience Size graph in the top right-hand corner will alert you if your search is to narrow or too broad. Below you will find a description of each of the targeting sets. Locations - When setting your location you must include at least one geographic target. Enter your location in the box provided and then select it from the auto-complete dropdown. You also have the option to exclude locations from your audience targeting.  Age - Your Audience age is a range of ages. You can only select one age range for each Audience.  Gender - You can choose the gender of your Audience or leave your Audience set to All.  Detailed Targeting - In the Detailed Targeting section you can include or exclude Demographics, Interest and Behaviors of the Audience. For example you may want to include married people and exclude people who are not. Once you have finished adding your Campaign Details, select Next Configure Ad. 9. The final step in setting up your Ad Campaign is to verify the content that you would like to Promote is correct. On Ad page, you will be provided with a preview of your Ad. You can change the Ad Name, however, we would recommend leaving this as it's currently listed for reporting purposes. Once everything looks correct, select Promote. <p>After your Campaigns have produced content, you will be able to promote individual pieces of content using Promoted Posts. Each piece of content can be set to match specific targeting or you can create one target set for multiple pieces of content.</p><p>1. Select the name of the Campaign where you have completed Offers with promotable content. <span style="text-align: start; text-indent: 0px;"><font color="#183247"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088135810/original/IqYEjoI2itmkXifrz6-gEpLDbfbDM7UAmA.jpg?1581954990" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088135810"></font></span></p><p>2. Once on the Campaign Dashboard, navigate to your Completed tab. <span style="text-align: start; text-indent: 0px;"><font color="#183247"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088135878/original/U12BFtuFMMnQWVn4jsYIpbqlec7Px5lj7Q.jpg?1581955004" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088135878"></font></span></p><p>3. On the Completed tab you will see all of the content that has been created and published for this Campaign. The green promotable icon <img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088128429/original/jgSUMTFi0h7ajt4KtUXIXN18f_zXI_qmXw.png?1581953819" data-fileid="2043019019423" style='box-sizing: border-box; border: 0px; max-width: calc(100% - 10px); color: rgb(24, 50, 71); font-family: -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif; font-size: 13px; font-weight: 400; text-align: start; text-indent: 0px;' class="fr-fic fr-dii" data-attachment="[object Object]" data-id="2043088128429">next to the Creator's name indicates that the Creator has given access to promote their content on their behalf. If you do not see this icon, you can request access from the Creator on their Profile.<span style="text-align: start; text-indent: 0px;"><font color="#183247"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088184794/original/nvZCTRZ4SXEfJu0btCZyK4-_hWP4IhTKzw.jpg?1581965785" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088184794"></font></span></p><p>4. Once you have selected the piece of content you would like to promote, select the<img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088201472/original/JmIOjrl0wwNx67UfBHuFGD2N5ev6xZfpsw.png?1581970978" style="width: auto;" class="fr-dii" data-attachment="[object Object]" data-id="2043088201472">icon and then click <em><strong>Promote Post. </strong></em><span style="text-align: start; text-indent: 0px;"><font color="#183247"><em><strong><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088201648/original/8hy0BPNfMEI_CrqvsAoALGY2jkRgmIgIfA.jpg?1581971038" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088201648"></strong></em></font></span>5. From here, you will need to create your Promotion Campaign. To do this select, <em><strong>Create a new Campaign</strong></em>. </p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088203411/original/jGfmAdBt5_Ot3lXbS9XFP1yrdDPy-zV5Lw.jpg?1581971597" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088203411"></p><p>6. When setting up your Campaign, there are a few elements you will need to provide. Below you will find a brief description of each of these elements.</p><ul><li><strong>New Campaign Name</strong> - This will be the name used to identify this particular Campaign. We would suggest you use the originating Campaign name under your Unity Workflow tab. </li><li><strong>New Campaign Strategy</strong>- Campaign Strategies are similar to the KPI's for your Campaign. You can choose between Traffic, Engagements or Video Views (if applicable).<ul><li>Traffic can be broken down by Impressions, Link Clicks or Daily Unique Reach. </li><li>Engagement can be broken down by Post Engagement or Daily Unique Reach. </li><li>Video Views  </li></ul></li><li><strong>New Ad Set Name </strong>- Ad Sets contain all of the details for your Campaign. Budget, targeting, and placement (Facebook or Instagram) will all be set at the Ad Set level. We would suggest using the same name as your Ad Campaign and then adding a few details such as the placement or the strategy. </li></ul><p>After you have finished adding your elements, select <strong><em>Continue</em></strong>.</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088205307/original/WCHYiCP9mpIGerW_H_pGWWk8Ht_DTs3BRw.jpg?1581972202" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088205307"></p><p>7. You will now be taken to the Promoted Posts tab on your left-hand navigation, where you will finish Creating your Campaign. Verify that your elements are correct and then select <em><strong>Next: Configure Ad Set</strong></em>.</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088207698/original/TGSZH6ZMmHXGp3qdNALvG9BUY-6IbVTeUA.jpg?1581972976" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088207698"></p><p>8. On the next page, you will need to set your Budget, Dates and Audience. </p><ul><li><strong>Budget</strong> - Depending on the nature of your Ad Campaigns, we recommend a minimum budget of $2,500 for each individual Ad Set. While splitting budgets across several Ad Campaigns can deliver better rates per result, doing so with small budgets exhausts resources and creates campaigns with extremely small payouts, meaning there is a chance they could perform erratically.</li><li><strong>Dates</strong> - When setting your Start and End Dates, we recommend giving your Campaign at least two weeks from the Start Date. Due to the nature of programmatic bidding platforms, any factor that narrows the opportunity for an Ad to be delivered makes the placement of that ad more expensive. This includes limited flight times, which is why we recommend a two week minimum run time for your ad sets. Ideally 4+ weeks would be enough time to deliver the best, most efficient results. Please note, Ads will run 6 AM to 11 PM in the viewer's time zone.</li><li><strong>Audience </strong>- When setting your Audience, you can be as granular as you would like to ensure you are targeting the correct Audience for your posts. Our Audience Size graph in the top right-hand corner will alert you if your search is to narrow or too broad. Below you will find a description of each of the targeting sets.<ul><li>Locations - When setting your location you must include at least one geographic target. Enter your location in the box provided and then select it from the auto-complete dropdown. You also have the option to exclude locations from your audience targeting. </li><li>Age - Your Audience age is a range of ages. You can only select one age range for each Audience. </li><li>Gender - You can choose the gender of your Audience or leave your Audience set to All. </li><li>Detailed Targeting - In the Detailed Targeting section you can include or exclude Demographics, Interest and Behaviors of the Audience. For example you may want to include married people and exclude people who are not.</li></ul></li></ul><p>Once you have finished adding your Campaign Details, select <em><strong>Next Configure Ad</strong></em>.</p><p><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/2043088468835/original/tHIQpLWsuC_vaxIZ21jBvrtyfwrAxpWvXw.jpg?1582038147" style="width: auto;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="2043088468835"></p><p>9. The final step in setting up your Ad Campaign is to verify the content that you would like to Promote is correct. On Ad page, you will be provided with a preview of your Ad. You can change the Ad Name, however, we would recommend leaving this as it's currently listed for reporting purposes. Once everything looks correct, select <strong><em>Promote</em></strong>.</p><p><br></p><p><br></p><p><br></p> 44000999845 108 44001902035 2020-02-19T11:48:58-05:00 2043019438418 2 2 0 0 Creating A Promoted Posts Campaign 2020-02-19T11:48:58-05:00 2043019438418 1 2020-03-17T11:25:31-04:00 0 0 When you are running a Promoted Posts Campaign in the platform, it is good to note what can and can't be promoted within the system. Please refer to this article for help understanding the system's capabilities.  Can be promoted in the system: Instagram In-Feed Photos:  Post Engagement - with or without link. Impressions - with link. Link Clicks - with link. Daily Unique Reach - with link (without link available with Post Engagement Objective) Instagram In-Feed Videos: Video Views ThruPlay - with or without link. Video Views 2-Second Continuous - with or without link. Post Engagement - with or without link. Impressions - with link. Link Clicks - with link. Daily Unique Reach - with link (without link available with Post Engagement Objective). Facebook In-Feed Photos: Post Engagement - with or without link. Impressions - with link. Link Clicks - with link. Daily Unique Reach - with link (without link available with Post Engagement Objective). Facebook In-Feed Videos: Video Views ThruPlay - with or without link. Video Views 2-Second Continuous - with or without link. Post Engagement - with or without link. Impressions - with link. Link Clicks - with link. Daily Unique Reach - with link (without link available with Post Engagement Objective). Other capabilities: You are able to increase or decrease your ad set budget. Cannot be promoted in the system:  Platform  Pinterest TikTok Twitter YouTube Native or Display Ad platforms Post Type Dark Ads Instagram In-Feed Carousel Facebook In-Feed Carousel Instagram Stories Facebook Right Column Any additional ad placement not listed in this help article Targeting  Bulk geo-targeting, including importing zip codes, cities, etc. Any language other than English  Additional Limitations At This Time  The ability to add or edit the URL that was part of the original content when creating the promoted post. While we now offer Read-Only Ads viewable in the system, only posts created within our platform are eligible to be promoted, if they meet the above criteria.  Read-Only Ads: any Campaigns created in Ads Manager with a start date of 12/15/20+ will be pulled into our platform as viewable metrics. You cannot add to or edit promoted post campaigns created outside of IZEAx in the platform. We are always working to improve our user's experience. If you have any questions, please don't hesitate to reach out to us here.  For more detailed information on platform analytics, please visit our help articles here.  <p>When you are running a Promoted Posts Campaign in the platform, it is good to note what can and can't be promoted within the system. Please refer to this article for help understanding the system's capabilities. </p><h3><strong>Can be promoted in the system:</strong></h3><h4>Instagram In-Feed Photos: </h4><ul><li><u>Post Engagement</u> - with or without link.</li><li><u>Impressions</u> - with link.</li><li><u>Link Clicks</u> - with link.</li><li><u>Daily Unique Reach</u> - with link (without link available with Post Engagement Objective)</li></ul><h4>Instagram In-Feed Videos:</h4><ul><li><u>Video Views ThruPlay</u> - with or without link.</li><li><u>Video Views 2-Second Continuous</u> - with or without link.</li><li><u>Post Engagement</u> - with or without link.</li><li><u>Impressions</u> - with link.</li><li><u>Link Clicks</u> - with link.</li><li><u>Daily Unique Reach</u> - with link (without link available with Post Engagement Objective).</li></ul><h4>Facebook In-Feed Photos:</h4><ul><li><u>Post Engagement</u> - with or without link.</li><li><u>Impressions</u> - with link.</li><li><u>Link Clicks</u> - with link.</li><li><u>Daily Unique Reach</u> - with link (without link available with Post Engagement Objective).</li></ul><h4>Facebook In-Feed Videos:</h4><ul><li><u>Video Views ThruPlay</u> - with or without link.</li><li><u>Video Views 2-Second Continuous</u> - with or without link.</li><li><u>Post Engagement</u> - with or without link.</li><li><u>Impressions</u> - with link.</li><li class="li1"><u>Link Clicks</u> - with link.</li><li><u>Daily Unique Reach</u> - with link (without link available with Post Engagement Objective).</li></ul><h4>Other capabilities:</h4><ul><li>You are able to increase or decrease your ad set budget.</li></ul><h3><strong>Cannot be promoted in the system: </strong></h3><h4>Platform </h4><ul><li>Pinterest</li><li>TikTok</li><li>Twitter</li><li>YouTube</li><li>Native or Display Ad platforms</li></ul><h4>Post Type</h4><ul><li>Dark Ads</li><li>Instagram In-Feed Carousel</li><li>Facebook In-Feed Carousel</li><li>Instagram Stories</li><li>Facebook Right Column</li><li>Any additional ad placement not listed in this help article</li></ul><h4>Targeting </h4><ul><li>Bulk geo-targeting, including importing zip codes, cities, etc.</li><li>Any language other than English </li></ul><h4>Additional Limitations At This Time </h4><ul><li>The ability to add or edit the URL that was part of the original content when creating the promoted post.</li><li>While we now offer Read-Only Ads viewable in the system, only posts created within our platform are eligible to be promoted, if they meet the above criteria. <ul><li>Read-Only Ads: any Campaigns created in Ads Manager with a start date of 12/15/20+ will be pulled into our platform as viewable metrics.</li></ul></li><li>You cannot add to or edit promoted post campaigns created outside of IZEAx in the platform.</li></ul><p>We are always working to improve our user's experience. If you have any questions, please don't hesitate to reach out to us <a href="https://marketers.izea.com/support/tickets/new" rel="noreferrer" target="_blank">here</a>. </p><p>For more detailed information on platform analytics, please visit our help articles <a href="https://marketers.izea.com/support/solutions/44000265049" rel="noreferrer" target="_blank">here</a>. </p><p><br></p> 44000999845 218 44001916246 2020-12-15T13:21:01-05:00 2043044474784 3 2 0 0 Promoted Posts - System Capabilities 2020-12-15T13:21:01-05:00 2043044474784