Unit Elements can consist of hashtags, mentions, and links. It is important to include Elements in addition to your Project Brief and Post Description as they help Creators know what must be included in their post. You can add Elements as either required or optional for Creators to use. The following article will walk you through the different types of Instagram Post Elements you can add and how to include them in your Units.
Instagram Post Elements
Sponsorship disclosure is the FTC compliant way to let the public know that a post is Sponsored, and by whom. For Instagram Posts, disclosure options are automatically included for Creators to choose from, you do not need to add sponsorship to your Elements for Instagram Posts.
Hashtags can either be required or optional for a Creator to use in their post. If you choose to make a hashtag required, the Creator must use this hashtag in their post exactly as you type it here in order to submit their content for approval. For brand safety, required hashtags are case sensitive.
Mentions can be used to drive traffic to a specific page. Mentions can either be required or optional for a Creator to use in their post. If you choose to make a mention required, the Creator must use this mention in their post exactly as you type it here in order to submit their content for approval. For brand safety, required mentions are case sensitive.
Links can be any website you would like Creators to include within the body of their posts. Although Instagram does not currently support clicking links within in-feed posts, viewers are able to copy and paste links from captions via web view. The link URL you type here will be programmatically shortened in the platform and will appear as shown in the below example when Creators receive it on their end:
*Please note: the platform cannot physically require Creators to include links anywhere besides captions. If you require Creators to include links in their bios on Instagram or elsewhere, you must note this in your Project Requirements.
Follow the steps below to add your link(s).
- Click the dropdown to Add Elements and select Link.
- Type in or copy and paste the URL you would like to add into the box provided.
- You now have the option to make this link required or optional, by selecting the checkbox next to Required by the Creator. If it is set as required, then the Creator will not be able to submit their content without including the shortened version of this link that they receive.
Once you have included all of the Elements you would like Creators to use for their posts, click Save Changes at the bottom right.