Within your BrandGraph subscription, you are allocated a certain number of brand seeds. A brand seed is your Brand(s) and any of your competitors that you would like to be ingested into BrandGraph to begin gathering data. We will also place your Brand Seeds into Categories for further data collection.
Your allocated Brand seeds are collected at the beginning of your subscription, and it takes approximately 30 days for data to be collected and displayed in BrandGraph.
To gather data for your Brand Seeds, BrandGraph will use a Brand’s associated social media handles, website, and their hashtags to identify content that mentions that Brand. BrandGraph also uses Phrase Matches and Proximity Identifiers related to the Brand to accurately identify content specific to it.
Outside of your subscription, you can at any time request additional Brands to be added by using the Suggestions tab.