BrandGraph | What is a BrandGraph Seed?

Within a paid BrandGraph subscription, the subscriber is allocated a certain number of Brand Seeds. A Brand Seed is any owned Brand(s) and competitors that they would like to be ingested into BrandGraph to begin gathering data. BrandGraph will  place your Brand Seeds into Categories for further data collection. 

The allocated Brand seeds are collected at the beginning of the subscription, and it takes approximately 30 days for data to be collected and displayed in BrandGraph. 


To gather data for your Brand Seeds, BrandGraph will use the Brand’s associated social media handles, website, and their hashtags to identify content that mentions that Brand. BrandGraph also uses Phrase Matches and Proximity Identifiers related to the Brand to accurately identify content specific to it. Read more about BrandGraph Data.


Outside of your subscription, if you do not see a Brand using the search tool, you can at any time request additional Brands to be added by using the Suggestions tab.

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