Promoted Posts - System Capabilities

When you are running a Promoted Posts Campaign in the platform, it is good to note what can and can't be promoted within the system. Please refer to this article for help understanding the system's capabilities. 

Can be promoted in the system:

Instagram Photos: 

  • Engagements - with or without link.
  • Impressions - with link.
  • Clicks - with link.

Instagram Videos:

  • Video Views - with or without link.

Facebook Photos:

  • Engagements - with or without link.
  • Clicks - created as card with link that is already in the post. A link cannot be added.

Facebook Videos:

  • Video Views - with or without link.

Cannot be promoted in the system: 


  • Pinterest
  • TikTok
  • Twitter
  • YouTube
  • Native Ad platform

Post Type

  • Dark Ads
  • Instagram Carousel
  • Facebook Carousel
  • Instagram Stories
  • Right Hand Impressions


  • Bulk geo-targeting
  • Other language 
  • Demographics


  • Custom link (any URL besides the one in the original post)
  • Budget adjustments anticipated (we can increase, but not decrease)
  • Posts running outside of the platform
  • Adding to campaign/ad set that originated outside of the platform (i.e. ads manager)

We are always working to improve our user's experience. If you have any questions, please don't hesitate to reach out to us here

For more detailed information on platform analytics, please visit our help articles here

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.