Promoted Posts - System Capabilities

When you are running a Promoted Posts Campaign in the platform, it is good to note what can and can't be promoted within the system. Please refer to this article for help understanding the system's capabilities. 

Can be promoted in the system:

Instagram In-Feed Photos: 

  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective)

Instagram In-Feed Videos:

  • Video Views ThruPlay - with or without link.
  • Video Views 2-Second Continuous - with or without link.
  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective).

Facebook In-Feed Photos:

  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective).

Facebook In-Feed Videos:

  • Video Views ThruPlay - with or without link.
  • Video Views 2-Second Continuous - with or without link.
  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective).

Other capabilities:

  • You are able to increase or decrease your ad set budget.

Cannot be promoted in the system: 

Platform 

  • Pinterest
  • TikTok
  • Twitter
  • YouTube
  • Native or Display Ad platforms

Post Type

  • Dark Ads
  • Instagram In-Feed Carousel
  • Facebook In-Feed Carousel
  • Instagram Stories
  • Facebook Right Column
  • Any additional ad placement not listed in this help article

Targeting 

  • Bulk geo-targeting, including importing zip codes, cities, etc.
  • Any language other than English 

Link Field for Ads 

The ability to add or edit the URL for a Promoted Post is limited to the link used during Project creation or offer renegotiation in Unity Workflow. There are a few ways to do this:

  1. If you wish to use the same destination link for all Influencer posts, follow the below steps during Unity Workflow Project creation:
    • Go to Unity Workflow > create Campaign > create Project > create Deliverable > add Unit(s) > select Unit type(s) > Elements > Add Elements > Link. 
    • Note: This will be the same link used by all Influencers on this project and the system will generate a shortened URL for them to use in their post content.
  2. If you wish to use a different destination link for each Influencer, you can either...
    1. Create and edit individual pre-invite offers for each Influencer, and then once each link is set, send direct offers.
    2. After Influencers have accepted offers (and prior to you approving their draft content) send renegotiations to each Influencer using a different link for the Unit you will want to promote.
  • The CTA button text will say Learn More.

We are always working to improve our user's experience. If you have any questions, please don't hesitate to reach out to us here

For more detailed information on platform analytics, please visit our help articles here


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