Promoted Posts - System Capabilities

When you are running a Promoted Posts Campaign in the platform, it is good to note what can and can't be promoted within the system. Please refer to this article for help understanding the system's capabilities. 

Can be promoted in the system:

Instagram In-Feed Photos: 

  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective)

Instagram In-Feed Videos:

  • Video Views ThruPlay - with or without link.
  • Video Views 2-Second Continuous - with or without link.
  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective).

Facebook In-Feed Photos:

  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective).

Facebook In-Feed Videos:

  • Video Views ThruPlay - with or without link.
  • Video Views 2-Second Continuous - with or without link.
  • Post Engagement - with or without link.
  • Impressions - with link.
  • Link Clicks - with link.
  • Daily Unique Reach - with link (without link available with Post Engagement Objective).

Cannot be promoted in the system: 

Platform 

  • Pinterest
  • TikTok
  • Twitter
  • YouTube
  • Native or Display Ad platforms

Post Type

  • Dark Ads
  • Instagram In-Feed Carousel
  • Facebook In-Feed Carousel
  • Instagram Stories
  • Facebook Right Column
  • Any additional ad placement not listed in this help article

Targeting 

  • Bulk geo-targeting, including importing zip codes, cities, etc.
  • Any language other than English 

Additional Limitations At This Time 

  • The ability to add or edit the URL that was part of the original content when creating the promoted post.
  • Only posts created within our platform are eligible to be promoted, if they meet the above criteria.
  • You cannot add to or edit promoted post campaigns created outside of IZEAx in the platform.


We are always working to improve our user's experience. If you have any questions, please don't hesitate to reach out to us here


For more detailed information on platform analytics, please visit our help articles here


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