Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Creator Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results.
Locating Your Campaign Analytics
1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.
2. From here click the Analytics tab.
3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Creator Report.
Creator Report Tab
The Creator Report tab for your Campaign Analytics outlines the analytical data for all of the Creators/Influencers who have completed Offers under your Campaign's Projects. This view covers data for your Campaign as a whole. As you read through this article you will notice that many analytics are pulled from the API of the platform used.
For more detailed information on Instagram API please visit: https://developers.facebook.com/docs/instagram-api
For more detailed information on Facebook API please visit: https://developers.facebook.com/docs/graph-api/
Components viewable under this Creator Report include:
- Followers: For blogs, this is the total number of unique monthly visitors (UMVs) and the information is pulled from Google Analytics. For other social platforms, it is the total number of followers or subscribers and the information is pulled from the API of the platform used, except Instagram which is pulled from the connection itself and only if it is a Creator or Business account. This number is collected at the time of Publish.
- Views: The combination of blog views/visits, Facebook impressions, Instagram impressions, Pinterest impressions, and YouTube video views. For blogs, the information is pulled from Google Analytics, for all other social platforms it is pulled from the API of that platform. For Instagram, we have the capability to gather impressions only if:
- The Creator has an Instagram Business or Creator account
- The Creator has a Facebook Page
- The Creator's Business or Creator Instagram account and Facebook Page were created via Instagram or Facebook
- The Creator's Business or Creator Instagram account and Facebook Page are attached to each-other - this is done through their Instagram settings
- The Creator's Business or Creator Instagram account and Facebook Page have been added as Connections in the system prior to the Creator accepting an offer and prior to them creating a post
- The Creator has authorized us with the permissions to get the Instagram impression data - this is done when adding connections
- Engagements: Depending on the social platform used, these may vary. Engagements include the sum of likes, positive reactions, comments, shares, clicks, retweets, and close-ups (when applicable) from the post the Creator made. For blogs the information is pulled from Google Analytics and different APIs (for blog post shares it is also pulled from the API of the platform it was shared), for other social platforms it is pulled from API of that platform, except Instagram which is pulled from the connection itself and only if it is a Creator or Business account. Clicks is the only engagement that is tracked from an internal tracking service using shortener links, with the exception of Facebook which is pulled from the Facebook API and Instagram Stories which is reported by the creator at time of publish.
- Blog: comments + shares + clicks
- Facebook: likes and positive reactions (love, wow, haha) + comments + shares + clicks
- Instagram: likes + comments + clicks
- Instagram Stories: comments + shares + tap-backs + clicks
- Pinterest: comments + shares (re-pins) + close-ups (click to expand) + pin click-throughs (clicking out to pin destinations)
- Twitter: likes (favorites) + shares (retweets) + clicks
- YouTube: likes + comments + clicks
- URL Clicks: The amount of times the shortener link(s) provided in posts (when applicable) have been clicked. Clicks are tracked from an internal short link service, except Facebook which is tracked from their API and Instagram Stories which are reported by the Creator.
- Engagement Rate: For blog posts the information is pulled from Google Analytics and different APIs (for blog post shares it is also pulled from the API of the platform it was shared), for other social platforms it is pulled from API of that platform.
- For non-promoted posts, it’s calculated by Engagements / Followers.
- For promoted posts, it’s calculated by Engagement / Impressions.
- To combine organic and sponsored posts into one Engagement Rate, it’s Engagements / (Reach + Promoted Impressions)
- CPE: Cost Per Engagement. This is the cost per each of the engagements from the posts the Creators made. Depending on the type of engagement, this information is pulled from Unity Workflow, Google Analytics, and the API of the social platform used.
- Total Spent / Total Engagements = CPE
- Spent: The total amount you have spent on that particular Creator/Influencer. This will include both promoted and sponsorship spending. This information is pulled directly from Unity Workflow.
- Clicking on a Creator/Influencer name in this section will open up their Flyout Profile. For more detailed information about Flyouts, please visit the following articles:
- Clicking on the dropdown arrow to the left of a Creator/Influencer's photo in this section will open up a new area that lists the details of their social post(s) per Unit. From here you can also click on the name of a given social post and it will link out to the actual post itself for you to view.
If you would rather see a breakdown of Creator Report Analytics per Project, follow the below steps.
Locating Your Project Analytics
1. Click Projects and then select the Project you would like to view Analytics for.
2. From there, click Analytics.
3. Then click Creator Report.
The information found here is the same as the Creator Report for the Campaign as a whole, just excluding information from the other Projects in the Campaign.