Understanding Your Campaign Analytics - Creator Report Tab

Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Creator Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. 

Locating Your Campaign Analytics

1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.

2. From here click the Analytics tab.

3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Creator Report.

Creator Report Tab 

The Creator Report tab for your Campaign Analytics outlines the analytical data for all of the Creators/Influencers who have completed Offers under your Campaign's Projects. This view covers data for your Campaign as a whole. As you read through this article you will notice that many analytics are pulled from the API of the platform used. 

For more detailed information on Instagram API please visit: https://developers.facebook.com/docs/instagram-api 

For more detailed information on Facebook API please visit: https://developers.facebook.com/docs/graph-api/ 

Components viewable under this Creator Report include: 

  • Followers: For blogs, this is the total number of unique monthly visitors and the information is pulled from Google Analytics. For other social platforms, it is the total number of followers or subscribers on that Creator/Influencer's profile and the information is pulled from the API of the platform used. This number is collected at the time of Publish.
  • Views: The combination of Facebook impressions, YouTube video views, Instagram impressions, or blog views/visits. For blogs, the information is pulled from Google Analytics, for the other social platforms it is pulled from the API of that platform. For Instagram, we have the capability to gather impressions only if:
    • The Creator/Influencer's has a Facebook Page that has an Instagram business account attached to it and these have been added as Connections in their account prior to them accepting an offer and creating content.
    • The Creator/Influencer has authorized us with the permissions to get the Instagram impression data - this is done by them granting promoted posts access through the system. They can do that by following the steps in this article: https://creator.izea.com/support/solutions/articles/44000439408-granting-marketer-access-for-promoted-posts 
  • Engagements: Depending on the social platform used, these may vary. Engagements include the sum of likes, comments, shares, clicks, and retweets (when applicable) from the social post the Creator/Influencer made. For blog posts the information is pulled from Google Analytics and different APIs (for blog post shares it is also pulled from the API of the platform it was shared), for other social platforms it is pulled from API of that platform.
    • Instagram: likes + comments + clicks 
    • Blog: comments + shares + clicks 
    • Facebook: likes + comments + shares + clicks
    • YouTube: likes + comments + clicks 
    • Wordpress: likes + comments
    • Twitter: likes (favorites) + shares (retweets) + clicks 
  • URL Clicks: The amount of times the link(s) provided in a social post (when applicable) have been clicked. Clicks are tracked from an internal short link service, except Facebook which is tracked from their API and Instagram Stories which are from their API.
  • Engagement Rate: For blog posts the information is pulled from Google Analytics and different APIs (for blog post shares it is also pulled from the API of the platform it was shared), for other social platforms it is pulled from API of that platform.
    • For non-promoted posts, it’s calculated by Engagements / Followers.
    • For promoted posts, it’s calculated by Engagement / Impressions.
    • To combine organic and sponsored posts into one Engagement Rate, it’s Engagements / (Reach + Promoted Impressions)
  • CPE: Cost Per Engagement. This is the cost per each of the likes, comments, shares, clicks, and retweets (when applicable) from the social post the Creator/Influencer made. This information is pulled from both Unity Workflow, Google Analytics, and any other metric is pulled from the API of that social platform.
    • Total Spent / Total Engagements = CPE
  • Spent: The total amount you have spent on that particular Creator/Influencer. This will include both promoted and sponsorship spending. This information is pulled directly from Unity Workflow.

If you would rather see a breakdown of Creator Report Analytics per Project, follow the below steps.

Locating Your Project Analytics

1. Click Projects and then select the Project you would like to view Analytics for. 

2. From there, click Analytics.

3. Then click Creator Report.

The information found here is the same as the Creator Report for the Campaign as a whole, just excluding information from the other Projects in the Campaign.

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