Understanding Your Campaign Analytics: Metrics Report Tab

Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Metrics Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. 

Locating Your Campaign Analytics

1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.

2. From here click the Analytics tab.

3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the lefthand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Metrics Report

4. After you click Metrics Report, a new section will open up showing you the four subsets of the Metrics Report Tab. You will need to click each one individually in order to view the information on that particular tab.

Metrics Report - Followers, Engagements, Views, and URL Clicks Tabs 

The Metrics Report for your Campaign Analytics contains four subsets, Followers, Engagements, Views, and URL Clicks. These four tabs outline the analytical data for all of the Creators/Influencers who have completed Offers under your Campaign's Projects. This view covers data for your Campaign as a whole.

Followers

For blogs, this is the total number of unique monthly visitors (UMV's) and the information is pulled from Google Analytics. For other social platforms, it is the total number of followers or subscribers on that Creator's/Influencer's profile and the information is pulled from the API of the platform used. This number is collected at the time of Publish.

  • Total Followers: This box lists the total number of Followers on all of the social platforms used across your Campaign.

  • Followers by Platform: This section shows the graphical breakdown of Followers for each social media platform featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified Follower amount corresponding with a particular date.

  • Followers by Post: This section displays each Creator/Influencer's individual metrics corresponding with your Campaign: their handle (listed under their name), the social media platform to which your Campaign is featured, the date the Creator/Influencer posted for your Campaign, and the total number of Followers for the Creator/Influencer's social media account at the time of Publish. 

Engagements

Depending on the social platform used, these may vary. Engagements include the sum of likes, comments, shares, clicks, and retweets (when applicable) from the social post the Creator/Influencer made. For blog posts the information is pulled from Google Analytics and different APIs (for blog post shares it is also pulled from the API of the platform it was shared), for other social platforms it is pulled from API of that platform. 

Instagram: likes + comments + clicks 

Blog: comments + shares + clicks 

Facebook: likes + comments + shares + clicks

YouTube: likes + comments + clicks 

Wordpress: likes + comments

Twitter: likes (favorites) + shares (retweets) + clicks 

  • Total Engagements: This section shows the total number of Engagements on the all of the social posts across your Campaign. 

  • Engagement Rate: This is the combined Engagement Rate the posts received from all of the Creator/Influencers in your Campaign. This metric displays the Total Engagement Rate, Sponsored Engagement Rate, and Promoted Engagement Rate by percentage. 
    • For non-promoted posts, it’s calculated by Engagements / Followers. 
    • For promoted posts, it’s calculated by Engagement / Impressions. 
    • To combine organic and sponsored posts into one Engagement Rate, it’s Engagements / (Reach + Promoted Impressions). 

  • Engagements by Platform: This is the graphical breakdown of interactions with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified number of engagements corresponding with a particular date.
    • Instagram: likes + comments + clicks 
    • Blog: comments + shares + clicks 
    • Facebook: likes + comments + shares + clicks 
    • YouTube: likes + comments + clicks 
    • Wordpress: likes + comments 
    • Twitter: likes (favorites) + shares (retweets) + clicks 
  • Engagements by Post: This section displays each Creator/Influencer's individual metrics corresponding with your Campaign: their handle (listed under their name), the social media platform to which your campaign is featured, the date the creator posted your Campaign, and the total number of Engagements corresponding with the Creator/Influencer's post for your Campaign.  

Views

The combination of Facebook impressions, YouTube video views, Instagram impressions, or blog views/visits. For blogs, the information is pulled from Google Analytics, for the other social platforms it is pulled from the API of that platform. For Instagram, we have the capability to gather impressions only if:

  • The Creator/Influencer's has a Facebook Page that has an Instagram business account attached to it and these have been added as Connections in their account prior to them accepting an offer and creating content.
  • The Creator/Influencer has authorized us with the permissions to get the Instagram impression data - this is done by them granting promoted posts access through the system. They can do that by following the steps in this article: https://creator.izea.com/support/solutions/articles/44000439408-granting-marketer-access-for-promoted-posts 
  • Total Views: This is the combined number of Views received from all of the Creator/Influencers in your Campaign. This section displays the Total Views as well as the breakdown of Sponsored and Promoted Views.
    • For non-promoted posts, it’s calculated by Views / Followers.
    • For promoted posts, it’s calculated by Views / Impressions.

  • Views by Platform: This is the graphical breakdown of Views with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified number of Views corresponding with a particular date.
  • Views by Post: This section displays each Creator/Influencer's individual metrics corresponding with your Campaign: their handle (listed under their name), the social media platform to which your Campaign is featured, the date the creator posted your Campaign, and the total number of views corresponding with the Creator/Influencer's post for your Campaign.  

URL Clicks

The amount of times the link(s) provided in a social post (when applicable) have been clicked. Clicks are tracked from an internal short link service, except Facebook which is tracked from their API and Instagram Stories which are from their API.

  • Total Clicks: This is the combined number of URL Clicks the posts received from all of the Creator/Influencers in your Campaign. This metric displays the Total Clicks as well as the breakdown of Sponsored and Promoted (when applicable).

  • Click Through Rate: This metric is calculated by the following:
    • For non-promoted posts, it's calculated by total URL Clicks / Total Followers (all followers, not just ones on profiles that submitted links).
    • For promoted posts, it’s calculated by total URL Clicks / Impressions.

  • Clicks by Platform: This is the graphical breakdown of Clicks with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified amount of Clicks corresponding with a particular date.

  • Clicks by URL: This metric indicates the amount of clicks generated from a particular URL. 

If you would rather see a breakdown of Metrics Report Analytics per Project, follow the below steps.

Locating Your Project Analytics

1. Click Projects and then select the Project you would like to view Analytics for. 

2. From there, click Analytics.

3. Then click Metrics Report.

The information found here is the same as the Metrics Report for the Campaign as a whole, just excluding information from the other Projects in the Campaign.

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