Campaign Analytics - Metrics Report Tab

Your Campaign Analytics tab is divided into four sections: Overview, Metrics Report, Platform Report, and Creator Report. This article will assist you in locating and understanding the features of the Metrics Report tab. Please note, the following metrics are for illustrative purposes only and are generated from a test account; these examples do not in any way represent typical results. 

Locating Your Campaign Analytics

1. Log into your account and go to your Unity Workflow. From there, select the Campaign you would like to view by clicking the Campaign name.

2. From here click the Analytics tab.

3. You will then be taken to the Campaign Analytics for the specific Campaign you've selected. The Campaign Analytics tab defaults to the Overview tab, but on the left hand side you will find the four tabs labeled Overview, Metrics Report, Platform Report, and Creator Report. From here, click on Metrics Report

4. After you click Metrics Report, a new section will open up showing you the four subsets of the Metrics Report Tab. You will need to click each one individually in order to view the information on that particular tab.

Metrics Report - Followers, Engagements, Views, and URL Clicks Tabs 

The Metrics Report for your Campaign Analytics contains four subsets, Followers, Engagements, Views, and URL Clicks. These four tabs outline the analytical data for all of the Creators who have completed Offers under your Campaign's Projects. This view covers data for your Campaign as a whole.

Followers

For blogs, this is the total number of unique monthly visitors (UMVs) and the information is pulled from Google Analytics. For other social platforms, it is the total number of Followers or subscribers and the information is pulled from the API of the platform used, except Instagram which is pulled from the Connection itself and only if it is a Creator or Business account. This number is collected at the time of Publish.

  • Total Followers: This box lists the total number of Followers on all of the social platforms used across your Campaign.

  • Followers by Platform: This section shows the graphical breakdown of Followers for each social media platform featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified Follower amount corresponding with a particular date.

  • Followers by Post: This section displays each Creator individual metrics corresponding with your Campaign: their handle (listed under their name), the social media platform to which your Campaign is featured, the date the Creator posted for your Campaign, and the total number of Followers for the Creator social media account at the time of Publish. 

Engagements

Depending on the social platform used, these may vary. Engagements include the sum of likes, positive reactions, comments, shares, clicks, retweets, and close-ups (when applicable) from the post the Creator made. For blogs the information is pulled from Google Analytics and different APIs (for blog post shares it is also pulled from the API of the platform it was shared), for other social platforms it is pulled from API of that platform, except Instagram which is pulled from the Connection itself and only if it is a Creator or Business account. Clicks is the only Engagement that is tracked from an internal tracking service using shortener links, with the exception of Facebook which is pulled from the Facebook API and Instagram Stories which is reported by the Creator at time of publish.

  • Total Engagements: This section shows the total number of Engagements on all of the social posts across your Campaign. 

  • Engagement Rate: This is the combined Engagement Rate the posts received from all of the Creator in your Campaign. This metric displays the Total Engagement Rate, Sponsored Engagement Rate, and Promoted Engagement Rate by percentage. 

  • Engagements by Platform: This is the graphical breakdown of interactions with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified number of Engagements corresponding with a particular date.
    • Calculations may vary per social platform type. Please visit the articles listed in our Analytics Per Social Platform section for more details. 
  • Engagements by Post: This section displays each Creator individual metrics corresponding with your Campaign: their handle (listed under their name), the social media platform to which your Campaign is featured, the date the Creator posted your Campaign, and the total number of Engagements corresponding with the Creator post for your Campaign.  

Views

The combination of blog views/visits, Facebook impressions, Instagram impressions, Pinterest impressions, and YouTube video views. For blogs, the information is pulled from Google Analytics, for all other social platforms it is pulled from the API of that platform. For Instagram, we have the capability to gather impressions only if:

  • The Creator has an Instagram Business or Creator account prior to the Creator accepting an Offer and prior to them creating a post.
  • The Creator has a Facebook Page prior to the Creator accepting an Offer and prior to them creating a post.
  • The Creator's Business or Creator Instagram account and Facebook Page were created via Instagram or Facebook prior to the Creator accepting an Offer and prior to them creating a post.
  • The Creator's Business or Creator Instagram account and Facebook Page have been attached to each-other (this is done through their Instagram settings) prior to the Creator accepting an Offer and prior to them creating a post.
  • The Creator's Business or Creator Instagram account and Facebook Page have been added as Connections in the system prior to the Creator accepting an Offer and prior to them creating a post.
  • The Creator has authorized us with the permissions to get the Instagram impression data (this is a step they select when adding their Connection to the system) prior to the Creator accepting an Offer and prior to them creating a post.
  • Total Views: This is the combined number of Views/Impressions received from all of the Creator in your Campaign. This section displays the Total Views as well as the breakdown of Sponsored and Promoted Views.

  • Views by Platform: This is the graphical breakdown of Views with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified number of Views corresponding with a particular date.
  • Views by Post: This section displays each Creator individual metrics corresponding with your Campaign: their handle (listed under their name), the social media platform to which your Campaign is featured, the date the Creator posted your Campaign, and the total number of Views corresponding with the Creator post for your Campaign.  

URL Clicks

The amount of times the shortener link(s) provided in posts (when applicable) have been clicked, except for Facebook which includes the total number of Clicks anywhere on the post. Clicks are tracked from an internal short link service, except Facebook which is tracked from their API and Instagram Stories which are reported by the Creator.

  • Total Clicks: This is the combined number of Clicks the posts received from all of the Creator in your Campaign. This metric displays the Total Clicks as well as the breakdown of Sponsored and Promoted (when applicable).

  • Click Through Rate: This metric is calculated by the following:
    • Calculations may vary per social platform type. Please visit the articles listed in our Analytics Per Social Platform section for more details. 

  • Clicks by Platform: This is the graphical breakdown of Clicks with your Campaign broken down by the various social media platforms featured in your Campaign, displayed over time. Mousing over a specified data point will indicate a specified amount of Clicks corresponding with a particular date.

  • Clicks by URL: This metric indicates the amount of Clicks generated from a particular URL. 

If you would rather see a breakdown of Metrics Report Analytics per Project, follow the below steps.

Locating Your Project Analytics

1. Click Projects and then select the Project you would like to view Analytics for. 

2. From there, click Analytics.

3. Then click Metrics Report.

The information found here is the same as the Metrics Report for the Campaign as a whole, just excluding information from the other Projects in the Campaign.

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