After creating your Campaign, you will need to create Projects. This article will walk you through setting up your first Project.
Adding A Project Name & Image
The Project name will be the first part of your Project shown to Creators. It should provide the Creator with an idea of what the overall Project will entail.
This will be the main image for your Project and is presented to Creators. Minimum image dimensions are 960x960; supported formats: JPG/PNG
To upload your image:
1. Click the Choose Image button.
2. A pop-up will appear where you can choose a file from your computer to upload.
3. From here, you can crop your image and then click Crop Image. Once your image has been uploaded you have the option to change it. If you would like to change your image, select Change Image.
Adding Your Project Brief
The Project brief should be a general overview of the goals of your Project. This information can include creative direction, Project goals, Creator do's/don'ts, and legal information. Please make sure that if you are copying and pasting from another document that you edit your formatting once it has been pasted. If you do not, it may affect the appearance of your Project brief when presented to the Creators. Under the Project Brief field, in the section titled Additional Files, you may upload any documents you feel necessary. Some examples of what you could upload here are Parental Consent Forms, Style Guides, or Terms & Conditions. After you have entered all of your information, select Next: Choose a Template.
Choosing A Template
When Creating your Project you will be able to choose from nine different Templates. Templates determine what kind of content you would like the Creator to submit. The nine Template types are listed below with a brief description of each:
Blog Post with Social Shares - The Template requires the Creators to complete a blog post and then post their blog content to a set number of their social channels. These channels can include Facebook, Twitter, Pinterest of Instagram. The Creator will be paid a single rate for the completion of all Deliverables (ie: blog post and social shares).
Multi-Channel Social Posts - This Template allows you to have Creators post across multiple platforms in one Project. You will have the option to choose a combination of the following social channels:
- Instagram Story Frame
The Creator will be paid a single rate for the completion of all Deliverables chosen.
Facebook Post - This Template only requires one Facebook post per Creator. The Creator will be paid a single rate for the completion of this post.
Instagram Post - This Template only requires one Instagram post per Creator. The Creator will be paid a single rate for the completion of this post.
Instagram Story - This Template only requires one Instagram Story Frame per Creator. The Creator will be paid a single rate for the completion of all frames. Please note, when Creators/Influencers send Instagram Stories back to you for verification, the platform will not be able to accept their media as a video file. Instead, they will need to take a screenshot from their video to upload it as a photo file for verification by you.
Twitter Post - This Template only requires one Twitter post per Creator. The Creator will be paid a single rate for the completion of this post.
YouTube Video - This Template only requires one YouTube video per Creator. The Creator will be paid a single rate for the completion of this post.
Article - This Template only requires one Article written by the Creator. The Creator will be paid a single rate for the completion of this article.
Pinterest - This Template only requires one Pinterest post per Creator. The Creator will be paid a single rate for the completion of this post.
Once you have selected your Template, you can configure the Deliverable. The primary Unit of the template will be automatically added as a Deliverable for you (ie. if you chose a YouTube Template, a YouTube Video Deliverable will be automatically added). You can also add additional social share Units to the Deliverable. Social shares automatically include a link to the published URL of the primary Unit, which you'll see when editing their details.
To add more Units to your Template select Add Unit, and select a Deliverable from the drop-down menu. To configure the details of the Units you have added to your Template, click the icon on the right-hand side of each Deliverable. Then, select Edit from the drop-down menu. This will take you to the Details page, where you can begin adding requirements to each Unit in your Project. You can find more information about how to set up your Unit details here. Once you have configured the details for your Unit, select Next: Add Elements at the bottom of the page. This will take you to the Elements page, where you can begin adding Elements to each Unit in your Project like hashtags, links, or disclosures. You can find more details about how to set up your Unit elements here.
Setting Draft Due Dates And Publishing Dates
Now that you have added Units to your Projects, you will need to set up your Draft Due Dates and your Publishing Dates. Your Draft Due Dates can be set up by each individual Unit or in bulk for all Units. To set up your Draft Due Dates in bulk, select Apply Draft Due Date to All Units. You will then be able to choose a specific date for the Drafts or a date that is relative to the Publishing Date.
Publishing dates are set at the Project level as a Publishing Window. The Publishing Window will allow Creators to choose a specific date to post their content. You can find more details here about updating your Draft Due Dates and Publishing Dates.
Sending & Receiving Offers
When creating your Project, you will be able to choose the way in which you want to send and receive Offers. An Offer is an invitation to a Creator to participate in your Project. If you have a certain Creator in mind for your Project, you can send a Direct Offer to that Creator at any time. If you want any Creators in the platform to be able to submit Bids to be considered for participation in your Project, you can enable Open Bidding to begin as soon as the Project is approved.
If you want to narrow the pool of Creators that are able to submit a Bid to participate in your Project, you can create a Targeting Set. A Targeting Set is created from a saved search in Unity Search. All filters from the saved search, except keywords, will be used to determine which Creators can Bid on your Project. You can find more information about sending and receiving Offers here.
Once you have selected your Template, Deliverables, Units, and how you would like to send and receive Offers - click Create Project.